On this one I could have said, “I told you so!” But! that’s not necessary.

You see,  with all the new ereading devices popping up all over the place and bloggers and websites making much “adoo” about which is the best and who will come out on top…one thing always stuck out!

The Early leader Amazon Kindle is not going to roll over and die.

While the critics are talking, the pessimists are doubting, and the optimists are expecting, Amazon is quietly working behind the scenes to improve on its beloved Kindle.

They know very well, that this technology is the next big thing…and that he who gives the public what it wants will be the eventual “winner.”

So! when they announced the addition of screen rotation and native PDF file view on the device via software update…it was hardly a surprise.

These new additions don’t seem like much, but they are a big improvements. Personally, I’ve had my share of bad experience with viewing PDF files on the device (words all jumbled and indistinct), but hopefully that’s now solved.

As for the screen rotation, it’s a bit crude, but the screen does rotate. One would expect it to rotate automatically when you rotate the device but that’s not the case.

Instead, you have to press the “AA” button, select one of the four rotation options,  and rotate.

What’s next? Perhaps, full-fledge internet access. After all, Kindle is the only dedicated ereading device with any kind of internet access …even though it is far from perfect.

One would have to think that they are working behind the scenes to make this better too.

There is no doubt that if they can perfect it, it will give Kindle yet another edge over its rivals.

Click here to learn more about these features.

Of course, none of these new features work on your Kindle until you get the new software.

To know if your kindle have these new features installed, click on the “home” key, then the “menu” key, and select settings.  Look at the bottom of the screen. If  you don’t see version 2.3, you don’t have it yet.

You can do one of two things to get the update: Wait until Amazon do it for you automatically (make sure you keep your wireless on)…this may take a few days, or download it yourself manually to your computer.

To do so,  click here then select Applying Kindle Software Updates Manually and use the USB cable to download it on your Kindle….that’s what I did!

So! Will these new features give Kindle the Upper hand? What do you think? Let us know your thoughts.

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